NEW RESEARCH REVEALS HOW YOUNG PEOPLE WILL BE THE DEATH OF TRADITIONAL BEACH RESORT HOLIDAYS
A traditional family holiday used to involve heading off to a sunny destination and spending time by the beach and pool.
But those days could be dying out, according to new research by the Association of National Tourist Offices and Representatives (Antor).
Young people are said to be looking for alternative things when they book a trip away.
They're prioritising 'more trips to lesser-known locations' and 'more local experiences', Travel Weekly reports.
Families and older travellers are thought to be in decline while younger holidaymakers are on the increase, heading on trips alone and to different locations.
It appears youngsters are seeking unique and authentic experiences as opposed to the typical beach resort break.
Political concerns and worries about overtourism in certain areas have also meant some destinations haven't performed as well compared to pre-pandemic times.
There has been a shift in luxury experience trends too, with many travellers anticipated to be looking for high-end trips and long-haul 'discovery' locations.
Short haul trends have also seen a chang, with holidaymakers being hit by rising accommodation costs, leading them to stick nearer to home instead of heading for 'discovery destinations'.
Antor chair Manuel Butler told Travel Weekly: 'This year's report is based on our members' highlights, continued growth of 11% for the majority of members, and a clear shift in how and when UK travellers choose to explore the world.
'As cost-of-living pressures, climate, and global events reshape travel behaviour, we're seeing a more mindful, experience-led approach emerge.
'Travellers are seeking authenticity, value, and quality, whether that means discovering new cultures in the shoulder season or investing in fewer, more meaningful trips.'
What's more, a growing number of young people have been booking cruises too.
Nearly one fifth of 25 to 34-year-olds went on a cruise in the last 12 months, according to UK travel association Abta.
This is an increase from less than one in 20 back in 2019.
Young travellers have certain priorities when on holiday and nearly three quarters of Gen Z and millennials admit that capturing social media content is the most important factor in planning a trip, which they will go on even if they cannot afford it.
On average, Gen Z go over budget on holiday by £2,200.
But that would appear to be the price to pay if you think documenting every aspect of your lives is a generational expectation – as 90 per cent do.
Almost six in 10 admit to going into the red to pay for a trip. And seven in 10 say they feel obliged to go on holidays they can't afford.
'Cocktail at golden hour' is the top post, according to younger Britons (30 per cent), followed by 'the airport tipple' (27 per cent) and 'the holiday dinner table' (23 per cent).
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